Pepsi's Brad Jakeman And Simon Lowden Explain Rationale Behind New 'Live For ... - Forbes

Pepsi's Brad Jakeman And Simon Lowden Explain Rationale Behind New 'Live For ... Forbes Today Pepsi unveils the TV spots that are part of its first global ad campaign dubbed “Live For Now.” The campaign, featuring Nicki Minaj and Michael Jackson, has already generated a ton of buzz–good and bad–stemming from a controversial tagline and a ... and more »

Shazam-Enabled Advertising Launches During 'Britain's Got Talent' and Receives ... - MarketWatch (press release)

Shazam-Enabled Advertising Launches During 'Britain's Got Talent' and Receives ... MarketWatch (press release) Around 50000 viewers used the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks in Saturday's 'Britain's Got Talent' final. Fans of the show who had Shazam on their smartphones were able to enter ... and more »

Time for b2b brands to wield 'visual hammer' - BtoB Magazine

Time for b2b brands to wield 'visual hammer' BtoB Magazine One reason is that they think they already have one—their trademark. But most trademarks are not visual hammers. Take Coca-Cola, a brand that has been making steady progress against archrival Pepsi. Coke's trademark, its Spencerian script, ... and more »

Pure Leaf Iced Tea(TM) Launches "For the Love of Leaves" Campaign And Partners ... - MarketWatch (press release)

Pure Leaf Iced Tea(TM) Launches "For the Love of Leaves" Campaign And Partners ... MarketWatch (press release) PURCHASE, NY, May 2, 2012 /PRNewswire via COMTEX/ -- Pure Leaf Iced Tea(TM), a product of the Pepsi Lipton Tea Partnership, is reviving its classic taste with a new "For the Love of Leaves" campaign this summer. Gail Simmons, of Bravo's "Top Chef" and ... Pure Leaf Iced Tea™ Launches "For the Love of Leaves" Campaign And Partners ...PR Newswire (press release) all 8 news articles »

Lipton® Unveils New Campaign With Grammy Award-Winning Trio Lady Antebellum to ... - MarketWatch (press release)

Lipton® Unveils New Campaign With Grammy Award-Winning Trio Lady Antebellum to ... MarketWatch (press release) Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in ... and more »