The Lies of Moneyball and Online Advertising - Portfolio.com

The Lies of Moneyball and Online Advertising Portfolio.com Read More Marin Software, which manages online advertising for companies, has pulled in $30 million in venture funding to go global. The younger nRelate of New York takes a different approach to the market and is on the hunt for venture backing of its ...

Yahoo! and Alibaba Reach Agreement on Comprehensive Plan for Alibaba Stake - MarketWatch (press release)

Yahoo! and Alibaba Reach Agreement on Comprehensive Plan for Alibaba Stake MarketWatch (press release) Second, following such an IPO, Yahoo! has registration rights and rights to marketing support from Alibaba to enable Yahoo! to dispose of its remaining shares, at times of Yahoo!'s choosing following a customary lock-up period. and more »

5 'IP' Mistakes Start-ups Should Avoid - Wall Street Journal

Wall Street Journal

5 'IP' Mistakes Start-ups Should Avoid Wall Street Journal There's no substitute for consulting with a qualified trademark lawyer before investing heavily (financially or emotionally) in a brand. Although it never hurts to consult the US Patent and Trademark Office TESS online database, that kind of search ...

Introducing Genome from Yahoo!, a New Solution Capitalizing on Yahoo!'s Vast ... - MarketWatch (press release)

Introducing Genome from Yahoo!, a New Solution Capitalizing on Yahoo!'s Vast ... MarketWatch (press release) s proprietary data -- including registration, search and behavioral data -- as well as integrated advertiser information, and data from industry-leading partners. -- Premium media footprint: Genome allows marketers to directly access Yahoo! and more »

Is trademarking a baby name going too far? - msnbc.com

msnbc.com

Is trademarking a baby name going too far? msnbc.com These days, a savvy parent gets online as soon as they've narrowed down their options. The first step: Do a simple Google search to make sure you aren't setting your unborn child up for a lifetime of confusion -- with a porn star or a criminal.