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Davis Names Top-25 Companies with Most Brand Capital in 2011 - MarketWatch (press release)


Davis Names Top-25 Companies with Most Brand Capital in 2011
MarketWatch (press release)
ATLANTA, Feb 06, 2012 (BUSINESS WIRE) -- Davis Brand Capital today released the 2011 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional marketing function and considers it as a blend of key intangibles.

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Payless to Open 16 Franchise Stores in Vietnam, Thailand, Korea - BusinessWeek


Payless to Open 16 Franchise Stores in Vietnam, Thailand, Korea
BusinessWeek
6 (Bloomberg) -- Collective Brands Inc., the retailer that said in August it's reviewing strategic options, will open its first Payless shoe stores in Vietnam, Thailand and Korea this year. The company plans to open 16 stores through franchise ...
Payless ShoeSource Continues Global Expansion and Announces Franchise Deals ...MarketWatch (press release)
Collective Brands' (PSS) Payless to Expand Presence in Asia w/ Two New AgreementsStreetInsider.com (subscription)

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Doritos Wins Brand Bowl 2012 - EON: Enhanced Online News (press release)


Doritos Wins Brand Bowl 2012
EON: Enhanced Online News (press release)
BOSTON--(EON: Enhanced Online News)--According to the 400000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl telecast on the NBC Television Network this year. Brand Bowl ranks brands based on ...

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P&G India ahead of China arm in some brands - Times of India


P&G India ahead of China arm in some brands
Times of India
MUMBAI: Procter & Gamble India (P&G ), which has crossed a $1-billion turnover in the country, is leading growth in certain key portfolios and brands in Asia, ahead of China. Pantene, the company's shampoo brand, clocked a growth of over 80% during ...

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Canadian company is image-maker to the stars - Globe and Mail


Globe and Mail

Canadian company is image-maker to the stars
Globe and Mail
He's not just cracked it, but Mr. DeCosta and his global brand management and licensing company, DeCosta Marketing Inc., have cultivated a star-studded cast of clients and become indispensable to shaping the images of some of Hollywood's biggest ...

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