From Start-Up to Household Name, the Boba Guys' Science of Logos

Many designers cite the Nike swoosh   as their favorite logotype of all time, and rightfully so. It has not changed much since its inception. The swoosh embodies the spirit of the eponymous goddess of victory who inspired the most courageous warriors at the dawn of civilization. You immediately understand what Nike stands for when you see the company’s logo. That’s hard to do. It’s not my ...

Brain drain: Protecting your organization's IP

Global healthcare provider Best Doctors employs the most robust technologies and practices available to protect the privacy of its members' personal data—but that's just a part of doing business in this industry. Less obvious but equally important is the degree of vigilance with which the company protects its brand name, which is trademarked in dozens of countries worldwide.

North Dakota moving on without “Sioux’’ nickname - The Boston Globe

The school with teams long known as the Fighting Sioux officially became School Siouxless on Dec. 31. The University of North Dakota was the last school to comply in full with the NCAA’s 2005 mandate.

Rhapsody to keep Napster brand alive in Europe

When online subscription music service Rhapsody bought longtime rival Napster late last year, it looked as if the brand name would fade into history. But a new deal Rhapsody is announcing this week will mean the Napster...

A Psychoanalysis: Will Rafael Nadal’s OCD Harm His Tennis Game?

He always takes a cold shower before he plays a match. He lines up two water bottles in front of his chair with the brand name facing exactly out. He wears his socks so that the logos on the socks are facing in an exact position.